We selected Urban Roots Austin as our community partner due to its social impact on vulnerable communities in Central Texas, inspired by a recent dialogue hosted by Teo Hunter, co-founder of Crowns & Hops and the 8 Trill Pils Initiative. "The initiative is intended to demonstrate that with investment (capital and resources) in Black-owned businesses, the entire country stands to realize the benefit and fiscal impact of Racial Equity."

Much of the discussion centered upon the W.K. Kellogg Foundation's "The Business Case for Racial Equity: A Strategy for Growth" 2018 report, which states:

"Children and adults of color are more likely to live in neighborhood conditions that contribute to poor health, including lower air and water quality, less access to healthy food, less opportunity for outdoor play and physical exercise, and greater exposure to the ongoing negative stresses of crime, violence, and financial instability."

Simply providing people with food is not a viable solution to end hunger in the U.S. Acknowledging and helping people heal from the racism and discrimination in our systems and society is vital in order to intervene in systemic oppression and reduce food insecurity in the U.S.

Our Noble Cause program continues to support nonprofits including -- but not limited to -- Urban Roots, Austin Justice Coalition, NAACP, Central Texas Food Bank, and Texas Bakers Against Racism. We truly appreciate your support in our charitable endeavors, and hope that you'll participate in our Black is Beautiful 5K Fun Run online auction.