Jester King Craft Brewery

Salt Lick Redacted


Our original label application for Salt Lick Pecan Wood Smoked Saison was rejected by the Texas Alcoholic Beverage Commission (TABC), after having been approved by the Federal Alcohol and Tobacco Tax & Trade Bureau (TTB).

The TABC, which is tasked with enforcing all state laws relating to alcohol sales and distribution, regardless of how inscrutable, self-contradictory, or downright ludicrous those laws may be, was very apologetic about rejecting the label, but rejected it nonetheless.

According to Texas, it would violate the delicate sensibilities of the three tier system for a malt beverage bearing the name or trademark of a Texas retail licensee to be sold in the state, even on a non-proprietary, non-exclusive basis. Wine or spirits labels referencing retailer names or trademarks, however, present no such problem.

In order to ensure that no harm befalls the innocent people of Texas, we have removed all references to The Salt Lick. Our apologies to the residents of the rest of the world for any inconvenience that these changes might have caused.


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